Aldi vs Lidl: Battle for the Budget Shopper's Cart
Aldi and Lidl, German discount giants, are fiercely competing in the UK, with Lidl recently edging ahead by a mere 46p on a comparative basket. Aldi, however, has been the reigning champion in affordability for most of 2023. In the US, Aldi's prices are notably lower, providing a significant advantage. Both supermarkets focus on private-label products but differ in added services and offerings, impacting consumer choice.
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